Sunday, October 20, 2013

Disney's Animal Kingdom: A proposed social media content plan

The following is a proposed social media marketing campaign for Disney's Animal Kingdom. It is a portion of the park's larger integrated marketing communications plan for the park. Note: Some of the posts are based on actual park activity, while other posts are a result of what you'd call "Disney magic" a.k.a. Imagineering:

One could argue that Walt Disney World doesn't really need any help selling itself. Disney is a brand that's recognized all over the world. Overall, Disney Parks has an established presence on Facebook and Twitter, letting guests know the latest happenings at not only Walt Disney World but Disneyland as well.

However, there's always room for improvement and we at Disney's Animal Kingdom at Walt Disney World want to build a larger Facebook and Twitter following for Animal Kingdom.

We will do this through engaging our loyal visitors, asking them to share photos and memories from their visits to the park. We will draw potential followers in by informing them of all of the attractions and animals the park has to offer.

Here is a proposed schedule of our posts for the month of December:

Sunday, December 1
Facebook
Hello to our Facebook fans! It's December, one of the most magical times of the year. From Discovery Island to DinoLand, Animal Kingdom is #WhereDreamsComeTrue."SHARE" your favorite part of the park with us. (INCLUDE BELOW PHOTO IN POST)

Disney's Animal Kingdom
Tree of Life at Disney's Animal Kingdom

Twitter
Welcome to the  Twitter account!  RETWEET if you're excited to celebrate the holidays with us

Monday, December 2
Facebook
Do you have a case of the Mondays? Herbert the Hippo is right there with you. "LIKE" if you're counting down the days until you can come back and visit him in the Africa section of the park.
(POST WITH FUNNY PHOTO OF HERBERT)

Twitter
#MotivationalMonday: You can soar with the eagles  

Tuesday, December 3

Facebook
VISIT PANDORA: Did you know that an Avatar-themed world is coming to Animal Kingdom in 2017? "SHARE" if you're as excited as we are!



Twitter

Avatar's Pandora is coming to #DisneysAnimalKingdom in 2017! We're so excited! Click here to learn more: http://bit.ly/1d94XPj

Disney's Animal Kingdom
Wednesday, December 4
Facebook
It's #WildlifeWednesday! Say hello to our friend Joffrey from #KilimanjaroSafaris. (POST WITH THE PICTURE OF JOFFREY TO THE RIGHT)

Twitter
#WildlifeWednesday: Joffrey the giraffe from #KilimanjaroSafaris says hello: (POST WITH THE PICTURE OF JOFFREY TO THE RIGHT)


Thursday, December 5
Facebook

From our family to yours, we wish you a very happy last night of #Hanukkah (POST WITH PHOTO OF AK SIGNAGE WITH THE FULLY LIT MENORAH)

Twitter

From our family to yours, we wish you a very happy last night of #Hanukkah (POST WITH PHOTO OF AK SIGNAGE WITH THE FULLY LIT MENORAH)


Friday, December 6

Facebook

From the end of #Hanukkah yesterday to #Christmas in 19 days, the holidays are in full swing here at Animal Kingdom! Check out the holiday decorations in the Asia section of the park. How do you celebrate the holidays at your house? (INCLUDE PICTURE OF HOLIDAY DECORATIONS IN AK'S ASIA AREA)

Twitter is in 19 days! Check out the holiday decorations in the Asia section of the park. (INCLUDE PICTURE OF HOLIDAY DECORATIONS IN AK'S ASIA AREA)

Saturday, December 7
Facebook
THE CIRCLE OF LIFE: Get in touch with your animal nature along with Simba and his pals during the #FestivalOfTheLionKing: http://bit.ly/1ayEt3y (USE PICTURE BELOW IN POST)

Disney's Animal Kingdom

Twitter

THE CIRCLE OF LIFE: Get in touch with your animal nature along with Simba and pals during the  

Sunday, December 8
Facebook
Guess what? We've got lots of great healthy food and drink options throughout the park to keep your family refreshed! Hummus, veggies and fruit, oh my! (POST WITH PRETTY PICTURE OF AK FOOD OFFERINGS)

Twitter

Guess what? We've got lots of great healthy food options throughout the park to keep you refreshed! Hummus, veggies and fruit, oh my!

Monday, December 9
Facebook
You don't need to go to Grandma's for the holidays: Bring Grandma and all the gang to the Animal Kingdom Lodge! Start planning your trip: http://bit.ly/GXames (POST WITH PHOTO BELOW)

Disney's Animal Kingdom

Twitter

You don't need to go to Grandma's for the holidays: Bring Grandma and all the gang to the Animal Kingdom Lodge

Tuesday, December 10

Facebook

A lot of you are have asked for a behind-the-scenes look at how the building of our forthcoming Avatar world is coming, so here's a sneak peek, just for you (POST WITH PICTURE OF THE WORK SO FAR). "SHARE" your excitement!

Twitter

A lot of you are have asked for a behind-the-scenes look at how the Avatar world is coming, so here's a sneak peek (POST WITH PICTURE OF THE WORK SO FAR)

Wednesday, December 11

Facebook

It's #WildlifeWednesday! Meet Speedy and Sassy, our pair of Galapagos Island sea turtles (POST PICTURE OF SPEEDY AND SASSY AND LINK TO DISNEY PARKS BLOG ABOUT THEM)

Twitter
It's #WildlifeWednesday! Meet Speedy and Sassy, our pair of Galapagos Island sea turtles (POST PICTURE OF SPEEDY AND SASSY AND LINK TO DISNEY PARKS BLOG ABOUT THEM)

Thursday, December 12

Facebook
It's #ThrowbackThursday! Here's a photo from Amanda W., one of our social media managers, from way back in 1999, the year after we opened! Post your #tbt pictures to our page or email them to animalkingdom@disney.com. We'll share your photos on future Throwback Thursdays!

Disney's Animal Kingdom

Twitter: Here's a photo from Amanda from 1999, the year after we opened! Send your pics to animalkingdom@disney.com (ADD LINK TO ABOVE PHOTO)

Friday, December 13
Facebook

It's Friday the 13th, but you don't have to be superstitious of this black cat! (POST WITH PHOTO OF SHELLIE THE BLACK PANTHER)

Twitter
It's Friday the 13th, but you don't have to be superstitious of this black cat! (POST WITH PHOTO OF SHELLIE THE BLACK PANTHER)

Saturday, December 14

Facebook

Looking for a great place to take the family to eat on Christmas Eve or Christmas Day? The Tusker House Restaurant in the Africa section of the park will be serving up classic holiday flavors. Reserve your table now: http://bit.ly/19VKeYb (POST WITH BELOW PHOTO)

Disney's Animal Kingdom

Twitter
Looking for a great Christmas meal? The Tusker House Restaurant will be serving up classic holiday flavors

Sunday, December 15

Facebook

10 days until Christmas! Get your celebration on by checking out Mickey's Jingle Jungle Parade from now until January 2. Full details: http://bit.ly/1gYSyO9 (USE PICTURE BELOW IN POST)

Disney's Animal Kingdom

Twitter
10 days until Christmas! Celebrate by checking out Mickey's Jingle Jungle Parade from now until January 2

Monday, December 16

Facebook

Each day this week, we're shining the spotlight on each area of our park. Today, we're looking at DinoLand U.S.A. (POST WITH DINOLAND PHOTO, LINK TO BLOG POST/GALLERY ON DINOLAND)

Twitter
Each day this week, we're shining the spotlight on each area of our park. Today, we're looking at DinoLand U.S.A. (LINK TO BLOG POST/GALLERY ON DINOLAND)

Tuesday, December 17

Facebook

TODAY'S SPOTLIGHT IS ON: Asia (POST WITH PHOTO OF ASIA, LINK TO BLOG POST/GALLERY ON ASIA)

Twitter
TODAY'S SPOTLIGHT IS ON: Asia #DisneysAnimalKingdomSpotlight (LINK TO BLOG POST/GALLERY ON ASIA)

Wednesday, December 18

Facebook

TODAY'S SPOTLIGHT IS ON: Africa (POST WITH PHOTO OF AFRICA, LINK TO BLOG POST/GALLERY ON AFRICA)

Twitter

TODAY'S SPOTLIGHT IS ON: Africa #DisneysAnimalKingdomSpotlight (LINK TO BLOG POST/GALLERY ON AFRICA)

Thursday, December 19
Facebook
TODAY'S SPOTLIGHT IS ON: Discovery Island (POST WITH PHOTO OF DISCOVERY ISLAND, LINK TO BLOG POST/GALLERY ON DISCOVERY ISLAND)

Twitter

TODAY'S SPOTLIGHT IS ON: Discovery Island #DisneysAnimalKingdomSpotlight (LINK TO BLOG POST/GALLERY ON DISCOVERY ISLAND)

Friday, December 20

Facebook

TODAY'S SPOTLIGHT IS ON: Camp Minnie-Mickey (POST WITH PHOTO OF CAMP MINNIE-MICKEY, LINK TO BLOG POST/GALLERY ON CAMP MINNIE-MICKEY)

Twitter

TODAY'S SPOTLIGHT IS ON: Camp Minnie-Mickey #DisneysAnimalKingdomSpotlight (LINK TO BLOG POST/GALLERY ON CAMP MINNIE-MICKEY)

Saturday, December 21

Facebook

And now, we shine the spotlight on the portion of Animal Kingdom that we're all anxiously awaiting the arrival of: Avatar http://bit.ly/1d94XPj (POST WITH PHOTO SHOWN BELOW)

Disney's Animal Kingdom

Twitter

And now, we shine the spotlight on the part of Animal Kingdom that we're all anxiously awaiting: Avatar  

Sunday, December 22

Facebook

It's the most wonderful time of the year ... to take on Everest! Check out everything you need to know to get ready for the expedition: http://bit.ly/1a5TgGc (POST WITH PHOTO OF GUESTS ON EVEREST)

Twitter
It's the most wonderful time of the year ... to take on ! Get ready for your expedition:

Monday, December 23

Facebook

We know, it's Monday. Perhaps your family is staying with you and driving you a little up the wall. (But hey, you still love 'em!) "SHARE" if you know what we're talking about! (POST WITH FUNNY PHOTO OF MEERKAT FAMILY GETTING ON EACH OTHER'S NERVES)

Twitter
It's Monday. Perhaps your family is staying with you and driving you a little up the wall. (But hey, you still love 'em!) #MeerkatMadness (POST WITH FUNNY PHOTO OF MEERKAT FAMILY GETTING ON EACH OTHER'S NERVES)

Tuesday, December 24

Facebook
Wait up for Santa tonight at Animal Kingdom with Mickey and his friends. Here's the scoop on where you can meet the characters at the park (POST WITH PIC OF SAFARI MICKEY AND MINNIE, AND LINK TO CHARACTER MEET AND GREET TIMES)

Twitter
Wait up for Santa tonight at Animal Kingdom with Mickey and his friends. Here's the scoop on where you can meet the characters (LINK TO CHARACTER MEET AND GREET TIMES)

Wednesday, December 25

Facebook

We wish you a Merry Christmas and hope to see you soon in 2014 (or even sooner)! (POST PHOTO OF HOLIDAY CELEBRATIONS AT THE PARK, LINK TO BLOG ABOUT UPCOMING 2014 EVENTS)

Twitter
We wish you a Merry Christmas and hope to see you soon in 2014 (or even sooner)! (POST PHOTO OF HOLIDAY CELEBRATIONS AT THE PARK, LINK TO BLOG ABOUT UPCOMING 2014 EVENTS)

Thursday, December 26
Facebook
From the Animal Kingdom family to yours, may you have the happiest start to your Kwanzaa season today (POST PICTURE OF KWANZAA CANDLES IN AFRICA SECTION OF THE PARK)

Twitter
From #DisneysAnimalKingdom family to yours, may you have the happiest start to your Kwanzaa season today (POST PICTURE OF KWANZAA CANDLES IN AFRICA SECTION OF THE PARK)

Friday, December 27

Facebook

We're always looking to improve so we want to hear from you, our loyal guests: What you like us to do to make your next visit to Animal Kingdom even better than the last? (POST WITH PHOTO OF SAFARI MICKEY EARS TO SHOW WE'RE ALL EARS)

Twitter
We want to hear from you, our loyal guests: What you like us to do to make your next visit to Animal Kingdom even better than the last? (POST WITH PHOTO OF SAFARI MICKEY EARS TO SHOW WE'RE ALL EARS)

Saturday, December 28

Facebook
Where's Nemo? We've got him right here! Just keep swimming and check out Finding Nemo: The Musical http://bit.ly/16lvNlg (USE PHOTO BELOW WITH POST)

Disney's Animal Kingdom

Twitter
Where's Nemo? We've got him right here! Just keep swimming and check out Finding Nemo: The Musical

Sunday, December 29

Facebook

Thanks for sharing your holiday celebrations with us! We've loved seeing all the photos you've sent so far. Send your photos to animalkingdom@disney.com and we'll add them to our fan gallery! (POST WITH FAN PHOTO AND LINK TO GALLERY)

Twitter
We've loved seeing the AK photos you've sent so far. Send your photos to animalkingdom@disney.com and we'll add them to our fan gallery!

Monday, December 30

Facebook

It's #MotivationalMonday! Get ready to get 2014 started off right by registering for our brand new Welcome to the Jungle 5K (POST WITH RACE LOGO AND LINK TO DETAILS ABOUT THE RACE)

Twitter
It's #MotivationalMonday! Get ready to get 2014 started off right by registering for our brand new Welcome to the Jungle 5K (POST WITH RACE LOGO AND LINK TO DETAILS ABOUT THE RACE)

Tuesday, December 31

Facebook
Happy New Year's Eve! We can't wait to see you again and wish you and yours a prosperous New Year. Have you made any resolutions? Ours is to continue protecting the wonder of nature. Click here to learn more about the Disney Worldwide Conservation Fund: http://bit.ly/1eCVEFu (POST WITH A PHOTO OF THE ZEBRAS)

Twitter

Our resolution is to protect the wonder of nature. Learn more about the Disney Worldwide Conservation Fund:

2 comments:

  1. Impressive Amanda. That took lots of time and thought. I'm all for it! Present it to Disney! Become their social media manager!

    ReplyDelete
    Replies
    1. Thanks Amanda! It was fun, but it takes A LOT of content to fill up one month! Lots of love & hope you're doing well!

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